There are two different kinds of template-based builder sites: those that let you control website mechanics and those that do not. The second kind, while faster to use, prevent you from changing anything on your website. You can´t change your meta tags, your navigation menu, your title, etc.

The other kind of template-based builder lets you customize every aspect of your website, including the parts that are important to a search engine. This is the sort of builder that we provide: with it, you can configure every aspect of your site important to the search engines available on the Internet. When someone claims that our Builder is not search engine friendly, it´s almost always because they´re not familiar with our specific technology and don´t understand how configurable our templates actually are.

We have had many search engine experts review our Builder and its templates for search engine friendliness. Without exception, it gets high marks for producing websites that are extremely search engine friendly. In addition, we have incorporated and continue to incorporate their suggestions to continually improve and stay up-to-date with the latest trends.

Here are a few examples of features that our builder has to help your site rank well:
Text Link Navigation: Your left navigation bar has text links instead of buttons. Text links attract search engines to these important keywords.
Static Product Catalog Pages: Your product catalog appears as an HTML page with the keywords in the address. This “static” view of your product catalog does much better in search engines than the standard “dynamic” view.
DTD Statement: We include a DTD statement for you. Over 75% of the pages on the Internet do not have this statement. The DTD Statement tells both web browsers and search engine spiders what language the code was written in. When search engines come across the DTD Statement, they know how to index and catalog the information. Plus, since the code is compliant, they can index it much faster.
If the Template Isn´t Causing My Problems, Why Am I Not Ranked Well?

Great question. We´ve been doing search engine marketing for nine years. Back when we started, of the top search engines today, only Yahoo! existed. There was no Google, no MSN. The largest index was Magellan, and it stood at an amazing 220 million pages. Today, Google has over 8 billion pages indexed. You have more competition, algorithms are constantly changing, pages are being weeded out, etc.

From our experience, here are our personal recommendations to help your site climb the ranks of the search engine results:
Keep your title tag short (8 words or less) and ensure it is compelling.
Use the keyword that you are targeting only once in the title.
Use a compelling meta description tag. Keep it 10-20 words in length (this text will appear below the title in a search result).
Use the keyword phrase just once in the meta description.
Use the keyword meta tag, but keep the keywords generic.
List five or fewer keyword phrases in the keyword meta tag.
Avoid unnecessary meta tags.
Build up your viewable content to at least 450 words per page.
Use the keywords in the content naturally, so the text flows. Do not keyword-stuff your content, or you may turn off your visitor.
Launch a campaign to get links to your site and be consistent with it.
Review our resource center for hundreds of tips and an eBook on how to market your website.

Search engines are smart. Google makes an average of 9 cents in revenue for every search done in their network. With 220 million searches, that is nearly $20 million in revenue per day. You can bet that Google is doing all they can to make sure the best sites come up first, because if they don´t, searchers will use other search engines.

Let’s close by quoting Matt Cutts, senior engineer at Google: “If you create a web page that is well designed, and the content is informative and is exactly what the searcher is looking for, we will do our best to make sure that your page comes up in the top ten. However, don´t think that you can just throw up any page or copy content—the text must be original.”