The length of a string of words in the average US search request is on the rise, with longer search queries – averaging five or more words in length – this is a huge increase of 10% in January ‘09 vs. January ‘08, according to Hitwise.

The most notable change was in search queries that were eight or more words. These have increase over 20%. For the same time period, and shorter search requests have gone down.

So what is this telling us? People are getting m0re specific in the requests. They want more specific restultzzs.

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