Tips for writing titles and descriptions on product page and homepage
Think of your title and description as an advertising campaign and spend as much time writing an effective title and description as you would writing an important ad.
Include Your Researched Keywords: To have a realistic chance of being listed on search results for certain keywords, make sure those keywords are used in your titles and descriptions. This is because when a search is requested through a search engine, the search engine gives highest priority to the words within the title tag. Since each page of your website can have its own unique title, it is vital for you to customize each page with its own keyword-rich title, focusing on just one keyword phrase per page. Tip: Do not use keywords multiple times in the same title or description tag.
Evoke Emotion: Don´t make the mistake of using just your company name for the title or stuffing keywords in the title with no other emotional pull. Your web page´s title MUST grab attention, create curiosity, and evoke emotion. Pay close attention to TV and radio news programs and how they use short “hooks” to keep viewers and listeners through a commercial break. The same “hooks” can be used for your title and description.
Use Compelling Words: What words are compelling? We have compiled a short list of compelling words to choose from: bold, breakthrough, magical, revealing, accomplish, favorite, security, save, stunning, personal, outrageous, you, announcing, warning, secrets, enormous, love, best, earn, more, wealth, protect, dazzling, exciting, incredible, free, fear, imagine, succeed, gain, money, sale, stunning, how-to, proud, health, prosper, future, easy, extreme, and fate.
Make Titles Short: Shorter titles are more effective than longer ones because web surfers scan the words on a search result page—they don´t read them.
Avoid Search Engine “Tricks”: There are many “tricks” out there to allow you to have more than one title tag, a title longer than the maximum 78 characters, and multiple descriptions. We advise against these methods because search engine criteria and algorithms change frequently. Unless you are keeping up-to-date on the latest changes, what may be legal today could draw a penalty tomorrow.
Make Sure You Can Support Your Claims: Make sure you can back up any claims you make in your title and description. If you can´t, you may be sued. Recently a large online site was sued for stating they were “The World´s Largest Bookstore.” They weren´t. They were sued. They lost.
Use Capitalization Wisely: Do not use ALL CAPS. They are difficult to read and are considered “shouting” on the Internet. Instead, capitalize the first letter of each word (when appropriate).
Make Titles under 78 Characters: Generally, your title should be 78 characters or less (including spaces). We prefer short, crisp titles. Some search engines only display a maximum of 78 characters, so by following this guideline, you are assured your title will not be cut off.
Don’t Use Two Titles for One Web Page
Although using more than one title on a page is allowed on some search engines, others (including Google) will heavily penalize you. For this reason, the Builder does not allow more than one title. Our programmers receive the latest changes to the major search engines from our marketing department, making our web builder one of the most search-engine-friendly builders on the market.
Questions to Ask Yourself
Read your finished title and description and ask yourself:
Are my title and description compelling?
Do they solve a problem?
Do they suggest that my product or service solves that problem quickly?
If you answered “no” to any of the above questions, you may need to rewrite your title and/or description. The bottom line is, when a search is performed on a search engine, two elements are displayed in the results list—the website´s title and description. And based on that title and description, your website may be welcoming potential customers—or turning them away.
Post by brightbuilders.com
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